It’s hard to believe but the Viroqua store is going to be 25 years old this month! Judy, my mom, opened on the 21st of May in 1986 in the tiny front portion of what used to be Tulips. It started as a cheese store and she added delicious sandwiches that July. A few years after that, she shifted everything over to the other, slightly larger end of the building.
I started working there when I was 13. (I have the scars on my fingers to prove it!) And after college, decided that I wanted to be the big cheese. In January of 1999, the sale was final and I tried to grow into the shoes I had picked out. (It was not until 2007 that I listened to my husband about the enormous shoes that he wanted me to wear. Hence the birth of the La Crosse store. But that’s a different anniversary story.)
All these years have been spent sharing a love of food, a love of laughter and a love of community. It has truly been amazingly fun! And to commemorate that, we have a ton of fun for all of you for the entire month of May!
Each week, we will have a prize drawing at both stores. You get to enter each time you come in. All the entries will also be saved for the grand prize drawing on Tuesday the 31st. (You can score an extra entry form with the coupon from our weekly emails.) For the week of May 2nd, the La Crosse prize is 25 slices of Colby cheese and the Viroqua prize is a 12″ cheese tray that serves 25 people. Also for the first week in May, the first 25 people to sign up for our Royalty Rewards program will receive a free cookie! It’s the free club that scores you free food. What could be better than that??
And as if that weren’t excitement enough, sometime this month, the Viroqua store will be selling it’s 1,000,000th sub. That’s a lot of yum! As you expect, we’re going to make a pretty big deal out of that!
Thank you for 25 fantastic years! Come help us celebrate!
